Laura Mazon Franqui and Karat Spotlight the Modern Classical Musician
Laura Mazon Franqui’s collaboration with Karat has placed the Cuban classical guitarist at the center of a national campaign focused on creators and entrepreneurs. The campaign appeared in Times Square and introduced viewers to her debut solo album, Rojo.
Karat is a financial company that supports creators, entrepreneurs, and small business owners with tools designed for the modern creator economy. For Mazon Franqui, the partnership reflects the changing role of classical musicians, who often work not only as performers but also as educators, storytellers, and independent creative professionals.
The campaign featured Mazon Franqui performing guitar and directed audiences to stream Rojo across major digital platforms. The album, released by Prima Classic, surpassed 500,000 Spotify streams less than two weeks after release, bringing renewed attention to Latin American classical guitar repertoire.
Mazon Franqui said the Times Square appearance was deeply meaningful because it allowed classical guitar and Latin American music to occupy a space seen by millions. The moment underscored how artists are finding new ways to connect with audiences beyond traditional concert halls.